1.2The electronic media especially television plays very important role and has a major impact on the socio-political activities of our nation.Television is at its best and advantaged as it offers us faces, reactions and explanations of emotion registered by human beings.Unfortunately, unlike the radio which is very portable, the television cannot be carried about so that mobile workers can monitor news on them.The major news on our local television station, the Rivers State Channel 22 Port Harcourt comes on at 7:30pm when most workers are still at work and housewives still in the kitchen.Moreover, not all members of RSTV audience understand the significance of the Rivers State native attire the newscasters adorns. Besides, many of them who are non-indigenes are not interested on fascinated attire. The television should not be used as an avenue to advertise native attire like RSTV does. News casting is a serious business, its major focus should be to communicate events as they are and effectively to the audience without misleading.1.3Audience reaction towards newscaster’s mode of dressing. A study of Rivers State Television Channel 22 Port Harcourt is aimed at finding out if the television as a means of communication has attained its primary objectives in informing people through news.Other objectives include:1. To find out if mode of dressing affects the level of attention and misunderstanding of message by the audience.2. To find out audience view about television news casters mode of dressing.3. To ascertain it noise could be avoided through the manipulation of aesthetic elements on television.4. To find out if attention or understanding of news content could be achieved through the use of aesthetic elements.1.4The essence of any communication is to share news on air, they have to pay particular attention to what is being said and not what makes up the screen background or the personality. It is thus clear and parliament, the role the finding in this study would serve to redress the minds of television news casters to eliminate noise in their communication environment, be it semantic, mechanical or visual so that their news presentation will be in accordance with its objective and guidelines, among which is to inform, educate and entertain.This work is also aimed at portraying the impact of using aesthetic elements in broadcasting and recommends ways RSTV news casters in particular as other news casters can enhance their mode of message delivery. Since there has not been much study in this area, this study will contribute to broadcast artists understanding of aesthetic principles and audience selectivity. It will contribute to the already existing scanty literature and serve an aid to future researchers.1.5From the foregoing, this research will provide answers to the following questions:1. To what extent do the audience react to television news caster’s mode of dressing?2. How the news caster’s mode of dressing enhance effective communication.3. Can an understanding of news content be achieved through the use of aesthetic elements?4. Does the priority given to television news casters’ mode of dressing effect the degree of consumption of news content?1.6 LIMITATIONSLike in every worthwhile endeavour, the road to a successful accomplishment of academic struggle is rough. The process of making it a practical reality was not an easy one.So many constraints were inevitably encountered while embarking on the research but as hard work would lead to success, it was possible to eventually cop with a research study as this.It was not an easy task to be attending normal lectures which is also significant in attaining the same goal of graduation and at the same time running about my project work.The time allowed for this study was not enough for a very intensive research. Besides, the distance between Anambra State and Rivers State where the researcher is picking the sample population is a far one.Another difficulty was doing administration of questionnaire. Some respondents did not turn in their responses. But with great zeal and enthusiasm these problems were put aside to achieve this result.1.7 DELIMITATIONThere is no gain saying that there exist very scanty literature on dressing. Much attention is however, focused on aesthetic knowing that dressing, if well blended can engage the audience attention.Consequently, this study is limited to television news casters mode of dressing and audience variables. Other paradigms like ownership, media, voice and influence as well as microphone personality shall be the concern of other researchers.1.8 DEFINITION OF TERMS1. Aesthetics: That aspect of communication presentation that generate feelings (attraction) in the respondents.2. Noise: Interference, lack of effectiveness of the message, semantic, mechanical or environmental noise has energy for change.It represents factors which interfere with receiving or interpreting sensation.3. Non- verbal: Gestures, postures, facial expressions, communication: symbolic clothing and similar phenomena in communication.4. Audience: Refers to such concepts as selective variables: attention, recall and retention as well as selective exposure.5. Media Factors: Refers to such variables as credibility off media casually called sources credibility to create images of social reality by which the public may structure their views of the world.6. Selective Exposure: The orderly to refer exposure to communication that supports one’s opinions and attitude.7. Selective Attention: Ability to process certain part of the stimuli available to us while filtering out others.8. Selective Perception: The ways people distort message to record with their own view of things.9. Selective Retention: Tendency of the audience to retain only what they want to.10. Selective Recall: The tendency of one to remember only what one likes to remember