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EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON PROFITABILITY OF LISTED DEPOSIT MONEY BANKS IN NIGERIA

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Abstract

Although an enormous body of literature has emerged concerning the nexus between corporate social responsibility and profitability, actual empirical research designed to test the multitude of definitions, propositions, concepts and theories that have been advanced has produced mix results. In addition, much of the research done in the area has been incomplete and simplistic in methodology and epistemology. Many of the methodological quagmires in studying the nexus between corporate social responsibility and profitability stem from the fluid nature of the subject. With the increased concentration on the corporate social responsibility, firms are not only required to focus narrowly on generating profit returns for shareholders, but also asked to take responsibility for firms‘ other stakeholders. Hence, both having a decent social responsibility performance and adding profitability is significant for companies to achieve sustainable success in the long-term. This study th
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