Decision making whether in private life, clubs, government, military, educational institutions or in business organization have the same essential functions. It primarily a tool for problem solving.
It is daily phenomenon, which every rational human being cannot avoid. Decision making could involve such simple and uncomplicated issued ad deciding on what to take for breakfast or selecting and outfit to wear to a dinner party. It could also involve complex and strategic issues such as an entrepreneur deciding on when and how to carry out attack.
However, whatever issue is involved there is one central point which cannot be ignored which is the existence of various alternatives relevant to the problem from which the decision maker must choose on i.e. the best among all the alternatives. This choice demands a conscious and deliberate effort on the part of the decision maker.
Traditionally, people rely on judgment and intuition in making decisions. In the modern context as a result of advancement in technology, science and business development, a systematic and consistent way of making optimal decision has been developed. This is a complex process of decision making which makes use of highly qualitative tools such as mathematical model, computer, etc. the use of judgment and intuition is still relevant in the modern context in the they serve as compliment to the scientific approach.
Decision making is so important in our daily lives that adoption liaise-fare attitude in the formulation could result to a grave consequence. Governments are known to have fallen because of wrong decisions. Also another wise business unit could be crippled into bankruptcy because of wrong decisions. Therefore, for any individual, corporate body or government to function well, sound decision is imperative.
Making decisions demand recognizing the basic fact that a situation exits which calls for a change. This change when infected in bound to affect others. In other words, decision making affect group objectives. This is why people tend to resist new decisions especially in a business organization. This is so because workers have various objectives, which narrows the workers\organizational objectives.
These is no better way to do this than to follow a logical sequence of making decision, making use of all available modern techniques in gathering and analyzing information. The benefit of doing this is to outstrip the cost in terms of both medium and long-range benefits accruing.
1.3 RESEARC QUESTION
The following are the questions gotten from the study of the project work:
This research is motivated by the desire to move the validity of some basic assumption on the effect of decision making process in business organization such hypothesis formulated includes:
Though there are many organizations in Nigeria, the researcher choose to limit this study of Guinness PLC, Benin City.
SIGNIFICANCE OF THE STUDY
The significance of this study is to serve as a guide to business organization on how to make useful and worthwhile decisions by exposing them to the various methods and processes involved. This work is equally of value to the casual readers who are interested in providing more about the concept of decision making.
It is hope that this study will make concrete recommendations on the decision making process in business organization.
LIMITATION OF THE STUDY
There were series of problem or obstacle to this study in the course of carrying out his research. Many of the questionnaires administered were not returned. There where also difficulty in scouting for books that is relevant to the topic.
DEFINITION OF TERMS
DECISION: A decision is the selection of alternative course of action from available alternatives
DECISION MAKING: This is the process of identifying and selecting a course of action to solve a specific problem.
ORGANIZATION: An organization is a group of people bound together to provide unity of action for the achievement of a predetermined objective.
BUSINESS: A business is any legal activity with sole aim of providing goods or services for the satisfaction of consumers at a profit.
PROCESS: This is connected series of actions.
MANAGEMENT: Those concerned in managing an industry, enterprises, etc.
STRATEGIC DECISION: These are decisions which are concerned with external rather than internal problems of the firm.